After all of these years, I realized that I was taught a valuable marketing lesson fishing on the banks of the I+M Canal. So, what was the lesson learned? The lesson was to always have more than one hook in the water. Simple, but powerful!
How does that relate to marketing your website? Actually marketing gives you the opportunity to have as many hooks (keywords) in the water as you want, rather than just 1 or 2 with normal Search Engine Optimization.
What I do is add a minimum of 5000+ pages to a website. Think of each extra web page as a hook (keyword) in the water. Using the fishing analogy, it means you will have 5000+ extra hooks (keywords) in the water (search engines) so that your future customer or client will be able to find your website when they do a search.>