Getting More Page 1 Search Engine Listings – What and Why?

 

What are Page 1 Search Engines Listings?

Let’s use as an example, that a potential customer is looking for “life insurance” in the search box of a search engine. The results that they see are Page 1 search engine listings. The goal for any business is to have their website be one of the 8-10 websites listed on that Page 1 for the keyword “life insurance”. 

So, as you can see that is one page one search listing. With regular SEO (Search Engine Optimiztion) the business can get 1-3 keywords to page 1 over time. What about the many other keywords?

Why do you want to be on Page 1 when someone is searching for “life insurance”? It is probably obvious that Page 1 searching listings get your website the most traffic or people clicking on your link  and going to your website. Most people search only page 1 listings and no further. 

What can You or I do to get more than 1-3 keywords to Page 1 in the search listings? I use a program called Mass Page Creator. You can buy the program and do what I do, but there is a big learning curve. Or, you can let me do it for you, without having to learn the program. 

Mass Page Creator allows a person to create thousands of pages, each being unique. Instead of 1-3 keywords, the program can use 50 to 100+ keywords. Next, the program allows us to add city-state pairs to the mix. If you want to cover your state,five states, or the country the program can do that. I usually create a minimum of 5000+ pages, but the program can build 100,000, 200,000 or more pages.

Taking the example of the 5000+ pages, each one of those pages is unique based on a city, state, keyword, subkeyword. The program creates white hat pages that the search engines like and will index or approve. Does it make sense that when the search engines index 5000+ pages on your website, that your business will have 5000+ more opportunities to have a potential client find your website and give you a call?

This is very powerful. 

A testimony from Rev. Bruce Byers on facebook.

 

http://lifesmomentsnm.com 

 

Bruce R. Byers

Bruce R. Byers 

 Richard is one of the reasons my wedding business does as well as it does. In 2014 I went full time and had Richard redo my website. In the three years since then Richard has done my SEO, both static and dynamic. Because of his work we average over 10,000 visit to our website per year. We currently did our 258th ceremony for 2017 and are looking forward to our best year, well exceeding both number of ceremonies and income generated year over year for each year Richard has done both our website and SEO. Use this guy, period.

Richard Mathiason

Richard Mathiason

 Thank You, Bruce!

 
Here is a PDF file with Search Listings for over 350 keywords for Rev. Bruce’s website. You can find the Search Listing position under Google. Any number under 11 is on the first page of Google. 
 
I trust that you now see how by creating extra pages for your website you are giving your new potential client many more ways to find your website. 
 
Thank You!

Mass Pages Creation - More Page 1 Listings

 
Richard Mathiason
richardmathiason@gmail.co
505-359-1335

 

People watch more than a billion hours of video on YouTube every day. More than a billion and a half users log into YouTube every month. Because of that YouTube is expected to earn over 27 billion dollars in 2020.

So why aren’t you promoting your business with video?

I’ll tell you why because making professional quality videos is either too difficult or too expensive. Creating high quality videos on your own requires complex tools that take hours to produce even simple videos. You could outsource the work to professionals but that is very expensive. With video driving billions of visitors and huge revenues every month what’s a small business to do so as not to get left behind?

That’s why Jonathan Leger and his team created Instant Video Wizard  and it is launching October 2nd for 1 week.

Let’s watch as Instant Video Wizard creates a high quality video in just 60 seconds. Simply paste an article into the wizard or select one from the database of over 130,000 PLR articles in hundreds of categories. We give you all the content you could ever need. Then it’s just a matter of making a few design choices about how you want the video to look.

They’re simple and only require a few seconds of your time.

Click the generate slides button and the wizard starts building your video for you.

It automatically narrates the video using cutting-edge next generation text-to-speech technology.

It also finds images that match the article text from a database of half a million royalty-free images.

It puts all of that together in a way that’s visually appealing, varying display of the slides and highlighting keywords and phrases in the text.

The result is a high-quality highly professional video like the one you see here.

It’s almost unbelievable that something that looks this good can be produced in 60 seconds from just a few mouse clicks.

But you’re looking at the proof that Instant Video Wizard can do just that.

But that’s not all it can do, not by a long shot.

Instant Video Wizard comes pre-built with dozens of themes that make it easy to change the look and feel of any slide just a few clicks.

Our database of over half a million royalty-free images to use in your videos give you an amazing amount of variety no matter what category you create your video.

But it is not just images.

Instant Video Wizard also includes more than 100,000 royalty-free video clips at your disposal giving you the ability to add a real professional polish to the videos you create.

Imagine how many amazing videos you could produce with over 100,000 video clips at your fingertips.

Add to that the many options available for changing the alignment of the text on the slides and your videos have plenty of visual interest that’s sure to capture the attention of your viewers.

Of course it’s important that you set the right tone for each part of your videos message.

Which is why instant video wizard comes with dozens of image filters that set the mood and evoke just the right emotion at each point along the way.

To ensure that your visitors know exactly where this amazing video originated from each slide has a fully customizable watermark. You can use a formatted text watermark or upload your own image.

Be sure to throw on some catchy background music to further set the tone instant video wizard has a huge catalogue of over 100,000 royalty-free music tracks for you to use.

They’re organized by genre and also searchable by keyword.

Already have an audio file that you need to create a video from.

Use the slicer to quickly cut your audio file into segments that are converted into video slides.

If you prefer to narrate your own videos rather than using the text-to-speech engine it’s easy.

Adding your own voice is a breeze with our slide audio recorder.

When your video is complete, a few seconds is all it takes to upload the video to YouTube and start generating traffic and revenue.

No other tool on the market makes it so simple to create professional videos and quickly distribute them.

In fact unlike our competitors we believe in our software so much that we used it to produce this video.

The creators of other video products hire professional production companies to create their sells videos, but we put our money where our mouth is and prove that we believe in the product we’re selling.

Instant Video Wizard will be publicly available starting October 2nd for one week only.

We’ll offer deep discounts and a lifetime license that will never be made available again. Mark your calendars use the following link.

Instant Video Wizard

 

Richard Mathiason

richardmathiason.com

e-marketingsystems.net

richardmathiason@gmail.com

505-3591335

As found on Youtube

For more Information Click Here

Four Marketing Tools on Sale until May 31st. 

There is a Free Bonus for you at the end of this PR.

Some background information as to the reason I promote the products of Walt Bayliss. 

Most of my life I worked as a Technician and Technical Manager for Cable TV, Satellite Communications and Fiber Optic Communications. Being a technician means you fix problems and you do not leave until the problems are fixed. I paid my dues with quite a few 24, 48 hour days. My take away from those days is that the equipment either works or it doesn’t. 

Fast forward to being an affiliate and promoting other peoples products. My process is fairly simple when choosing products to promote. 

1. Does the product work as promised?

2. Things break or have problems. Does the product creator have the support staff to rectify or fix the product in a timely manner?

3. Is the product creator readily available for questions or do they have qualified staff to answer those questions? 

If those questions cannot be answered then I have to take a pass on that product. In the process I usually find products that are the Best of the Best. The products are also evergreen and can pay me for a long time to come. 

That is the reason I promote the products of Walt Bayliss. All of the questions are answered to my satisfaction. 

The First Tool is RepWarn

  Repwarn - Reputation Management

RepWarn – Reputation Management Software

This promotion allows you to use RepWarn to help Businesses management their reputation in real-time. It also allows you to have your own recurring monthly business by promoting RepWarn to businesses with monthly fee attached.

Below is a recorded Webinar that Walt created and he talks about why he created the software and more.

If you prefer to just go to the sales page then click the link: RepWarn 

Click Here to get started: RepWarn 

Here is a video for using RepWarn as a Lead Generator

A video for using RepWarn for Brand Protection

I trust you can see how powerful this program is and how it can generate recurring income for you.

To get started, click here: RepWarn  

 ——————————————————————————————————————-

 The Second Tool is RepWarn

 

DataJeo – Knowing Who Your Customers Are

By knowing who your customers are, you can focus your advertising on just those people. You will spend less money on advertising and you will be far ahead of your competitors. DataJeo Market Research Software gives that advantage over others in the same niche.

Here are a few of things that you can do with this powerful data gathering software:

  • Create products laser-targeted to your market with no tedious research.
  • Become the world’s newest super-affiliate by discovering and copying high-converting ads in any niche.
  • Drive cheap, competition-free traffic by targeting the ‘weird’ sources the the experts ignore…but are full of hidden buyers.
  • Instantly understand the provlbem your audience wats to solve… and watch your conversions explode.
  • finally crack paid traffic: You’ll be amazed at how easy the biggest and most sustainable source of traffic online can be.

“Imagine if you KNEW exactly who your ideal customer was, where they hung out on the web, what sites they visited and how to reach them in the best possible way  —  could you imagine what that would be WORTH?

Seriously, Put a dollar figure on it… then… imagine if you could do exactly that, for any product at any time, EVERY time”

And THAT’s What DataJeo can do for you.

For More Information about DataJeo take a look at this recorded webinar or click on the link above.

I have just given you a taste of what the DataJeo Market Research Software can do for you. For more information you can go to:

DataJeo

 The Third Tool is WebinarJeo

The Best Webinar System

As you know most webinar systems are expensive and limit you as to how many people you can have on the webinar.

WebinarJeo has the following features:

Unlimited Webinars. Unlimited Attendees. Unlimited Scalability.

True Live-Streaming For Seamless Webinar Performance.. 

Integrated with Facebook Live! 

Meeting Rooms, Integrated Chat, IOS And Android Apps

Webinar JEO is the ONLY Webinar Package You Will Ever Need 

 Here is a recorded webinar that shows you the features of WebinarJeo

Below you will find some features and benefits in using Webinar JEO

WebinarJeo Interactive White Board

Sometimes words aren’t enough. Tap into your creative spirit, boost your authority, and create an unforgettable experience with JEO’s interactive whiteboards. Draw on slides, create diagrams on the fly, upload images to multiple white boards and draw all over them! Get your point across and give your attendees a perfect pitch, every time.

Live Chat

Chat in real time with your attendees. Catch questions when they arise, not 5 minutes later when the moment has passed. Build a personal connection to your customer base. Generate massive brand loyalty. Reap the rewards of a loyal tribe of followers who’ll spread word of your products and services to anyone who’ll listen.

Live Stream Share

Share your personality to stand out as a real authority, expert or celebrity in your field. Get your audience hooked on your content by keeping it fresh, alive and engaging. Share your screen, Your powerpoint or keynote, your webcam, your desktop, any file or presentation. Share, share, share… and profit.

Audience Polling

Rapid real time feedback helps you perfect the flow of your presentations. Poll your audience and stay on the pulse of your presentation to increase your rapport, trust and reputation… all while boosting sales, conversions and brand loyalty.

Interactive Quizzes

Get instant engagement from even the most hard to reach audiences. Drop in simple quizzes to instantly transform passive listeners into active attendees hanging on your every word.

One Click Private Chat

Adding the personal touch and staying professional is only ever a click away. Sometimes a quiet word in private is all it takes to close a sale, or inspire a coaching client to great heights.

Interactive Surveys

Sometimes words aren’t enough. Tap into your creative spirit, boost your authority, and create an unforgettable experience with JEO’s interactive whiteboards. Draw on slides, create diagrams on the fly, upload images to multiple white boards and draw all over them! Get your point across and give your attendees a perfect pitch, every time.

For More Information go to WebinarJeo

—————————————————————————————————

 The Final Tool is:

 

Hydravid – Video Submission Service

Hydravid - Video Submission Service

So, you have your video ready to post, but it can very tedious to post it to one video or social network at a time. With Hydravid you can post to 40 social networks and video website in the time that it takes you to post to a couple, manually. 

This is definitely a case where automation is beneficial. This is a cloud based technology so there is nothing to download and install. 

Some other features:

Surge Your Traffic
ANYWHERE At ANYTIME

Works Anywhere With An
Internet Connection –
Absolutely Nothing To
Download.

Save Valuable Time
and Effort

Do More Video Marketing In
Less Time AND Get EVEN
BETTER Results

Video Marketing Made
Faster and Easier

Turbo-Charge Your Video
Marketing Productivity By
Uploading To 40 Sites In The
Same Time It Would Normally
Take You To Upload To One

Multiply Your Profits By
Multiplying Your Traffic

Unleash the True Profitability of
Video Marketing By
Distributing Your Videos Far And
Wide With NO Extra Work

Automatically Spin
Your Videos

Instantly Create a Unique
Version of Your Video For Each
Site

Open Up Limitless
Traffic From The Best Video
Sharing Sites Around

Upload To Unlimited
Accounts Per Sites

So, we can spend our time posting videos manually or we can have Hydravid post them for us. As the saying goes, “Time is Money”. 

For more information go here: Hydravid – Video Submission Service

 ——————————————————————————

Thank You for making it this far. Here is the Bonus that I mentioned at the beginning of this PR:

 Markethive – Social Network Merges with Inbound Marketing

Free Inbound Marketing System

From groceries to fine art,
blockchain finds widening appeal

  

 

Chronicled CEO Ryan Orr attends a daily briefing with employees at their office in San Francisco, Calif. on Thursday, April 6, 2017. Chronicled has developed blockchain authentication and chain-of-custody technology using small chips embedded into products, pharmaceuticals, and artwork.

Walmart is on a mission to forever change what people know about their groceries. The retail giant began in October to collaborate with IBM and Tsinghua University in Beijing to trace an array of food products moving through its vast global supply chain with an emerging technology known as blockchain.

The experiment, which will wrap up next month, will help Walmart understand how to make use of blockchain — a secure system of recording data that, many believe, could have a transformative effect on the world’s economy. The technology is already creeping into everything from supply chain management to banking to health care. “I’ve yet to come across an industry where it won’t have an impact,” said David Treat, a managing director at Accenture who leads the consulting firm’s financial services and blockchain practice group.

At its core, blockchain refers to an accounting system known as a distributed ledger. That ledger lives on a network of synchronized computers that communally capture and verify when a transaction takes place. Any time something of value gets exchanged, the data surrounding that exchange are recorded, encrypted and placed into a “block” visible by anyone granted access to the network.

Those blocks are then “chained” together chronologically, creating a timeline that can be traced to an initial transaction. That chronology is key to blockchain’s security since no individual block of data could be successfully altered without affecting all the other blocks in the chain. The technology would replace methods of accounting and tracking transactions.

“Whether you’re talking about a commodity or anything else, it’s a secure road map of where it’s been and who’s held it,” said Grant Fondo, an attorney, and co-chairman of the digital currency and blockchain practice at the law firm Goodwin Procter in San Francisco.

Blockchain technology emerged in the shadow of bitcoin. From the outset, a big appeal of the trendy digital currency was its ability to let users transfer funds without the need for a designated third party — like a bank, credit card company or other payment network operator — to verify the details of the transaction. But in recent years, even as the hype surrounding bitcoin has fizzled, blockchain’s secure ledger system is expected to endure by virtue of its versatility.

Chronicled, a San Francisco startup (unrelated to The Chronicle), is using blockchain technology to tackle counterfeiting. By placing microchips onto or inside of virtually any physical object, Chronicled can register critical identifying data about that object onto the blockchain, authenticating it as the original and tracking each step in its purchasing history.

“We don’t realize how bad the problem of copies and counterfeiting and clones really is,” said Chronicled CEO Ryan Orr. “But fake license plates, fake bottles of Champagne and spirits, fake Louis Vuitton handbags — we’re talking about a $2 trillion counterfeit market today.”

Chronicled’s anticounterfeiting technology has a particular appeal with the art world. In January, Chronicled teamed up with 111 Minna Gallery, a San Francisco art gallery and event space, for an event that was equal to parts art exhibition and tech expo. Each piece of art was assigned a chip that registered it on a blockchain. Equipped with a special app on their phones, gallery-goers could access a wealth of information about the works, and even purchase them, if they chose to do so.

“This is a secure system of identification and identity verification that’s never existed before,” Orr said. “So we can potentially solve this problem, and we can do a lot more on top of that once we can synchronize the physical and digital world identities, which was never possible before.” Walmart’s blockchain pilot program is limited to China, but Frank Yiannas, vice president of food safety, said that the company is considering expanding it.

So far, Walmart is offering scant details about precisely what types of foods are being tracked on its blockchain system, but Yiannas said the goal is to bring transparency into the food supply chain and to get the myriad players in that chain to harmonize the ways they keep track of products moving through it. The tracking device can be on a small sticker.

“Imagine if you could capture data at the farm level on a digital system, how something was produced, where it came from — any relevant information to a consumer,” he said. “What that allows for is a new insight that could provide a new era of transparency and insight we just don’t have today.”

Yiannas said the level of detail he hopes to capture with blockchain gets down to “an individual apple. You pick up an apple and you know where that apple came from,” he said. “Imagine the consumer, who is mostly removed from food production, being able to scan a food product and know the things they want to know about it,” he added.

Capturing data on a blockchain about a particular product as it moves “from farm to fork,” Yiannas said, will also allow Walmart to better respond to food safety recalls. Currently, it can take weeks to trace a tainted product back to its source — a process that, with a blockchain, could take seconds, since growers, packing houses and distributors would all be placing their data in the same place, where all parties can see it. Beyond supply chains, blockchain technology has also made significant inroads in the banking industry, one that has a constant need to quickly authenticate and record transactions.

Ripple, a blockchain developer in San Francisco, specializes in systems that allow banks to send payments to one another. Banks can save money by transacting directly with one another, rather than relying on a clearinghouse or other third party to verify and process payments. This month, a consortium of 47 banks in Japan announced they would be implementing Ripple’s technology after a successful pilot program.

Blockchains are also beginning to reach into health care. In January, IBM, a major vendor of blockchain software, announced that it is working with the Food and Drug Administration to research how blockchains could be used to securely and efficiently transfer large amounts of patient data pulled from electronic medical records, clinical trials, and even wearable devices.

And officials in Cook County, Illinois, said last year that they intended to start a blockchain experiment for tracking the transfer of land titles. “Distributed ledgers are a paradigm shift in how we process transactions,” said Jesse Lund, the head of IBM’s blockchain market development. “It saves businesses money and it empowers consumers. I definitely think that it’s a shift with global implications, from a human perspective.”

Chuck Reynolds
Contributor

Go on Facebook or read a self-help book and I bet you’ll find a million different ideas about Goal Setting.

Why?

Because it works!

But the truth is there are 4 mistakes most people make when setting goals.

Get them all right – and you’re on your way to reaching your goals.

But miss just ONE? 

And you can kiss your goals goodbye.

This video shows you each of the 4 mistakes most people make…

… and how to STOP making these mistakes, and START plowing through your goals.

It starts here:

Watch this video

http://www.empowernetwork.com/dailyshow/Episode-165-How-to-set-goals?id=4309947

 

Webinar JEO

6

Why You need it if your are doing Webinars or plan on doing Webinars.

Below you will find out many reasons why Webinar JEO is now the best Webinar Platform for you and your team.

Truly Unlimited

Webinar JEO is built on the very latest webinar technology so we don’t need to up your rates as your business grows. Have as many attendees, run as many webinars, and create as much success as you can handle. Keep your profits. We’ll never charge you more.

True Live-Stream Technology

Webinar JEO is built from the ground up on Amazon’s world class AWS technology to provide a true live-stream experience unmatched by hangout based-systems.


Webinar JEO Review


True Reliability

Amazon’s rock solid reliability and reputation makes Webinar JEO a safe, secure long term investment. It’s universally compatible and infinitely scalable. Webinar JEO grows as you grow, letting you deliver your customers a seamless experience no matter how full your webinars get.

Unlimited Webinars. Unlimited Attendees. Unlimited Opportunity. World Class Webinars For Every Occasion

Evergreen Events

Automated evergreen webinars are rocket fuel for online businesses. One great webinar recorded and replayed with Webinar JEO can generate consistent revenue for your business on autopilot.

Live Events

Make your live events better than ever. Give your webinars the most interactive power, the most reach, and the professional finish only the latest webinar technology can deliver.

Recorded Events

Webinar replays generate more sales, but running them is time consuming. Let Webinar JEO grow your profits by automatically recording your webinars (impossible to forget) and sending out automated replay sequences to engage no-shows, fence-sitters and people who couldn’t attend the first time around.

Webinar JEO Interactive White Board

Sometimes words aren’t enough. Tap into your creative spirit, boost your authority, and create an unforgettable experience with JEO’s interactive whiteboards. Draw on slides, create diagrams on the fly, upload images to multiple white boards and draw all over them! Get your point across and give your attendees a perfect pitch, every time.


More Information to Get You Started


Interactive Quizzes

Get instant engagement from even the most hard to reach audiences. Drop in simple quizzes to instantly transform passive listeners into active attendees hanging on your every word.

Audience Polling

Rapid real time feedback helps you perfect the flow of your presentations. Poll your audience and stay on the pulse of your presentation to increase your rapport, trust and reputation… all while boosting sales, conversions and brand loyalty.

Interactive Surveys

Surveying attendees is the best way to find out exactly what they want, what they like, and what they didn’t like. This is often all you need to make your next webinar the all out winner and an automated evergreen money spinner

Live Screen Share

Share your personality to stand out as a real authority, expert or celebrity in your field. Get your audience hooked on your content by keeping it fresh, alive and engaging. Share your screen, Your powerpoint or keynote, your webcam, your desktop, any file or presentation. Share, share, share… and profit.

Live Chat

Chat in real time with your attendees. Catch questions when they arise, not 5 minutes later when the moment has passed. Build a personal connection to your customer base. Generate massive brand loyalty. Reap the rewards of a loyal tribe of followers who’ll spread word of your products and services to anyone who’ll listen.

One Click Private Chat

Adding the personal touch and staying professional is only ever a click away. Sometimes a quiet word in private is all it takes to close a sale, or inspire a coaching client to great heights.

Currently Integrated With:

PLUS MORE!

If, as a customer, your autoresponder isn’t here… Tell us!
We are adding new systems all the time.

 

One-Click API Auto-Responder Integration

Webinar JEO integrates with all the major email service providers in one click. Plus, the API technology adds your leads directly to your database without the need to touch any code. (If we don’t link with your autoresponder of choice, just let us know. As a customer we will work to make sure that if it is possible, it will be covered for you)

Built In Lead Capture

Webinar JEO comes preloaded with a selection of tried, tested and proven webinar lead capture forms… spend more time on fine tuning your content and less time worrying about leads.

Bring Back Old Attendees

Tell all your past attendees about your latest webinar. If you’ve got a webinar you think they’ll like, let them know with a single click. Simple. Effective. Profitable.


More Information to Get You Started


Built In Follow Up Messages

Rapid real time feedback Webinar JEO sends out carefully crafted follow ups to get your registered guests turning up in droves by. (Alternatively, create and add your own messages, then let the system take care of business). helps you perfect the flow of your presentations. Poll your audience and stay on the pulse of your presentation to increase your rapport, trust and reputation… all while boosting sales, conversions and brand loyalty.

Display Promotional Offers

Got mini-offers to present throughout your presentation? No problem. Create them in advance and display them when you’re ready for the sale.

Live Trigger Buy Buttons

Quickly create calls-to-action during your webinar and drop them in when you feel the perfect moment arise.

Countdown timer

Scarcity sells. Use Webinar JEO’s built-in countdown timers to add a huge amount of urgency to your presentations and registration pages, and watch your conversion rates double.

How Customers Are Using Webinar JEO?

 

Powerful Lead Generation

Webinars have incredibly high perceived value, which makes them the perfect tool for quick and easy lead generation. Plus, the quality Webinar JEO provides will make sure your leads are much hotter than a non-webinar based lead generation campaign.

 

The Ultimate Online Sales Platform

One-off webinar, evergreen webinar, recorded replays… or all 3. It doesn’t mater which type of webinar you use – with Webinar JEO, you can run them all.

 

High Class Brand Awareness

Scarcity sells. Use WebiPersonal interaction is the brand awareness strategy of today. Webinar JEO lets you make this the cornerstone of your campaign… and you’ll see the results in your bottom line.nar JEO’s built-in countdown timers to add a huge amount of urgency to your presentations and registration pages, and watch your conversion rates double.

 

Flexible Training and Meetings

Webinar JEO gives you all the power (and more) of GoToMeeting at a fraction of the cost which means you’ll be able to communicate with your team faster, better and cheaper wherever you are in the world.

 

Quality Coaching & Consulting

As a consultant or a coach you have huge responsibility to guide others towards better outcomes. That means you’ll need to get your message across crystal clear and without delay. That’s the Webinar JEO way.


More Information to Get You Started



More Information to Get You Started


 

Become The Best Blogger.

Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche. 

Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they’re not doing it, they will be.”

Two years later, Nisen and Islam’s prophecies have come to pass. We are in the age of content marketing — and it’s showing no signs of going away. The content marketing arena is now so vast and so complex that people are starting to get lost. Don’t believe me? Just take a look at this hodgepodge of an infographic from LUMA:

luma-content-marketing

In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts.

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. It’s only logical. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

And here’s the really good news: You can become the best blogger in your niche. In the post that follows, I will provide three points that explain exactly how to gain that edge.

1) Know your audience.

Answer the most important question:  “Who is my audience?”

Too often, bloggers start with the wrong question. They ask things like:

  • How can I be interesting?
  • What can I write about?
  • What will make this post more engaging?

Those are great questions, but they are totally meaningless unless you first understand your audience.

I came across a line recently that stuck with me:

 

pngbase64c3c9af76173e7e56

When you blog for someone, you will have plenty of things to write about. What’s more, you’ll communicate in the right way — you’ll be more “human” and familiar if you treat your audience like real people.

As you ask the big question, “who is my audience,” keep in mind these additional questions that will help you develop a deeper knowledge (From University of Maryland’s Writing Resources):

 

  • What is the relationship between the writer and the reader?
  • How much does the reader know
  • Is the audience likely to agree or disagree with you?
  • What will the reader do with the information?

The clearer your view of your audience, the better your writing will be.

Your audience is smaller than you think.

Keep in mind that your audience is probably smaller than you think. Traffic metrics do not reflect an accurate count of your engaged audience. A better way to understand your audience is through engagement metrics.

In a study conducted by Chartbeat on Slate readership, they discovered that the most engaged readers were those who scrolled below the fold. A full 86% of engagement took place when readers scrolled to read an article.

 

chartbeat

Also, share metrics tend to skew the perception of an engaged audience. The people who share your articles don’t always read the whole thing, as an Upworthy study showed. This chart below indicates how long users stayed on a page compared to the point at which they shared the article.

attention_minutes

Your true readership is made of those who are engaged — the users who read your entire article and absorb the material.

You can build your audience.

Even though it is smaller than you think, you can also build your audience. Great bloggers grow in size and reputation. That’s what this article will tell you how to do.

The more you blog, the better knowledge you’ll have of your audience. You discover what they love, what they don’t love, what makes them click, and what makes them convert. In my Complete Guide to Building Your Blog Audience, I wrote this:

“A great blog begins with the content you create, but to be successful, a blog also needs a strong community or audience.”

So you should not only learn who your audience is, but also shape that audience, too. To a certain extent, you get to decide who your audience is, and what they want to hear.

Everything starts with audience. If you know your audience and speak directly to them, they’re going to love you.

2) Be consistent.

You’re not going to be a wildly successful blogger unless you’re consistent.

An article on NewIncite had this to say about consistency:

“Quality of content and consistency are the most important factors in setting up your schedule … Consistency will keep them engaged, build brand awareness, and — if done right — help convert them to buyers.”

It’s easy to talk about consistency, but it’s hard to do consistency. Bruce Springsteen wasn’t exactly a content marketing professional, but he had a great line about consistency:

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.

What worked for The Boss works for content marketers, too. You want to be a blogging rockstar? Take it from a real rockstar: Consistency matters.

Being a rockstar blogger feels good. But waking up early every day, hitting the keyboard every day, and maxing out your mental resources every day doesn’t always feel good. But that gritty pain is what consistency is made of.

How often should you blog?

So, what does consistency mean in real numbers? How often do you need to publish a blog post? To answer this question, I’m going to be all evasive and tell you to refer to point one — know your audience.

Joe Pulizzi of Content Marketing Institute wrote this on the topic of blogging frequency:

“As long as the blog post serves these two goals it’s worth doing a post: 1) Is a compelling and interesting story to your target audience (the reader), and 2) Serves the objective for your blog. If that means five posts per week, great.  If it’s one per week, that’s fine to. [sic] Focus on whether or not you have a story worth telling.”

I can’t give you a hard and fast number. I can, however, recommend a minimum threshold — you should aim for at least one post a week.

Why? Frequent output — i.e. consistency — is positively correlated with greater traffic, as indicated by HubSpot’s research.

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In addition, HubSpot discovered that bloggers with higher output had better lead generation results:

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So consistency leads to accumulation of content, and the more content you have, the more results you’ll get.

3) Be totally transparent.

If you’re more transparent than anyone else in your niche, you’ll get more readers. People crave transparency.

Kevan Lee, Buffer’s blogger par excellence, writes this in his article, “The Anatomy of a Perfect Blog Post:”

“We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency.”

Transparency is a tricky thing. On the one hand, relationships are built on trust and transparency. But it’s hard to be transparent. Nan Russell, in Psychology Today, had some cogent insights about transparency:

“People want other people, not necessarily themselves, to be transparent … Some people find transparency threatening, especially at work, while others find it exhilarating. Some confuse transparency with authenticity, or think transparency means communicating everything or knowing everything they want to know.”

Transparency is important in blogging, because you are building trust, developing relationships, and growing an audience. At the same time you must exercise your transparency in a thoughtful and intentional way. You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation.

The best advice that I’ve read comes from the article I cited above, regarding the role of transparency in the workplace. These principles, as I’ve restated them and applied to blogging, will make you appropriately transparent:

 

  • Tell stories that demonstrate your openness and vulnerability.
  • Make sure you are respecting your boundaries of confidentiality and the confidentiality of others.
  • Use your transparency to help others, not simply for the sake of being transparent.

When we try to become transparent, we’re usually not as transparent as we think we are. But if we work hard to share personal stories — appropriate details included — we’ll get better at it.

Transparency engages readers and turns your blog into something that readers love. As I’ve studied many blogging niches, I’ve discovered that the bloggers with the greatest degree of personal disclosure are the most successful. So if you want to be a successful blogger, you’ve got to get personal and transparent.

Conclusion

Being the best blogger in your niche has very little to do with writing technique and flawless grammar. Those technical skills kowtow to some way more important things:

 

  1. Knowing your audience.
  2. Being consistent.
  3. Being totally transparent.

If you put these techniques into play, you’re on the path to blogging domination and content marketing success.

*How to Become the Best Blogger in Your NicheWritten by Neil Patel | @neilpatel

DR. Raymond Jewell, is a leading economist and Home Based Business Consultant. He is a Alpha Legacy member of Markethive and manages several blogs on the hive. Markethive Systems is just a click and a sign up and you can witness the power of the Hive first hand.